Sometimes it’s good to have a screw loose, it gives your ideas more free play.
Keep it simple. Reduce it to the max.
“ALWAYS KNOWING EVERYTHING ALREADY IN ADVANCE MEANS BEING LESS FREE. THAT WOULD BORE ME.”
Achim Kampker
Plug and Play. We have learned from the music industry.
IT PAYS TO COUNTERACT FAILURE WITH SPEED.
“TRANSPORTING NOT ONLY LETTERS, BUT IDEAS.”
Jürgen Gerdes
“IT’S NOT MAKING MISTAKES THAT SLOWS PROGRESS. IT’S HOLDING ON TO THE BELIEF THAT MAKING MISTAKES SLOWS PROGRESS.”
Instead of long, cost-intensive development times, you prefer to present a quick solution: with the pencil!
Network value partnership instead of network partnership
“WE HAVE SHOWN HOW TO ABRUPTLY AND SUBSTANTIALLY REDUCE THE MARKET ENTRY BARRIERS TO EXTERNAL THIRD PARTIES – I.E., NEWCOMERS”
Günther Schuh / Interview